ESSENTIALS OF ADVERTISING SCHEDULING AND SALES PROMOTION STRATEGIES

Author : Dr. Amitabha Gupta

ABOUT THE BOOK

"Essentials of Advertising Scheduling and Sales Promotion Strategies" is a comprehensive guide that explores the intricacies of advertising and sales promotion in today's competitive market. This book provides an in-depth analysis of effective advertising schedules and sales promotion strategies that businesses can leverage to enhance brand visibility, drive sales, and foster customer loyalty.

Key Highlights

• Advertising Scheduling: Understanding the importance of timing and frequency in advertising to maximize impact and ROI.

• Sales Promotion Strategies: Exploring various tactics, including discounts, contests, and loyalty programs, to stimulate sales and engagement.

• Digital Marketing Integration: How to seamlessly integrate advertising and sales promotion strategies with digital marketing channels.

Dr. Amitabha Gupta