Cut through the noise with our targeted marketing programs that reach key influencers in the book industry and beyond.
In the crowded publishing space, having a well-designed strategy for book launch and a long-term marketing plan is imperative to earning the attention of consumers and retailers alike. We can design and execute a book marketing plan independently or in cooperation with your marketing and publicity teams to create a cohesive and powerful book launch.
With a wealth of experience in creating book promotion strategies and cultivating engaged audiences for our authors, our team develops customized plans for each new title
ELEMENTS OF A MARKETING CAMPAIGN
We divide book marketing into five critical components:
BRAND AND AUDIENCE BUILDING
We design content strategies and brand outreach through a range of initiatives such as speaker development, ancillary product recommendations, social media tools, and endorsement/testimonial campaigns, to help our authors better engage their audiences, deepen relationships, and create value and community.
GENRE MARKETING
To maximize awareness in communities of like-minded readers, Monica Bhandari Books marketing campaign includes genre-specific components such as targeted advertisements, book club promotions, award submissions, content syndication, and more.
ONLINE MARKETING
Monica Bhandari Books marketing campaigns includes an online component that is customized for authors using sales and online traffic trends for your book’s genre and subject matter.
SUPPLY CHAIN MARKETING
Monica Bhandari Books concentrates on marketing to retailers/customers in order to maximize distribution, leverage your demand-generation programs, and directly influence sales.
DIGITAL MEDIA OUTREACH
Monica Bhandari Books digital media marketing services focus on podcast interviews, influencer outreach, article placements, and press release distribution, which help to build an archive of third-party content that is discoverable, shareable, and serves as proof of your expertise.
BOOK MARKETING SERVICES
BUILDING YOUR CAMPAIGN
For most authors, we build marketing campaigns that draw from all four sales-focused initiatives: brand and audience building, supply chain marketing, genre marketing, and online marketing. Our book marketing plans are customized for each author and vary from project to project.
Industry and supply chain marketing
Genre marketing to communities of readers
Online marketing
Consumer marketing
Consumer and trade reviews
Book discoverability and searchability strategy
Outreach to influencers and partners
Book endorsement outreach
Amazon optimization and advertising
E-book promotion
Book trailer and short video creation
Audience targeting
Content strategy
Author and expert branding
Brand and logo creation
Digital media marketing